NCC Food Truck | Guerilla Marketing

NCC Media brightened the day for media buyers and planners around Manhattan with free Sprinkles & cupcakes served from a food truck outside their offices. Over the course of five days from October 3rd to October 7th, the food truck team distributed 2,800 cupcakes in four delicious flavors – black and white, vanilla, red velvet, and dark chocolate. The cupcakes were topped with the NCC logo as well as the icon for I+, a new service NCC provides to reach television audiences more effectively. The food truck promotion created a memorable brand experience and huge buzz for NCC among agency professionals.

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For
CK | NCC, I+
Type
Guerilla Marketing – NCC Food Truck
URL
www.youtube.com/watch?v=M08-CL1D4Vc

production | design | voice actor

NCC Food Truck | Guerilla Marketing
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Fully branded, custom wrapped NCC food truck

Jumping on the band wagon of the New York City food truck craze, we've developed a custom wrapped food truck for NCC.

The NCC food truck was deliciously branded to create awareness, in a tasteful way.

The cupcakes were topped with the NCC logo as well as the icon for I+, a new service NCC provides to reach television audiences more effectively. The food truck promotion created a memorable brand experience and huge buzz for NCC among agency professionals.

Voucher issued for media buyers to redeem free NCC, I+ cupcakes.

One of the many locations the truck was stationed.
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