The Sanctuary

Conceived and designed by the Sid Lee and Sid Lee Architecture team, The Sanctuary is discreetly nestled in the basement of one of Boston’s oldest commercial streets at 73 Newbury Street. More than a store. It’s a place of worship, where fans can gather, revere
the gear, and gear up with some of the most limited drops, iconic kicks and merchandise from adidas x CNCPTS.

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Role
Production | Consultant
For
Adidas x Concepts
Type
Space | Environment

production | design | voice actor

The Sanctuary
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The 1,200 sq.ft. space was designed with modular thresh-holds for discovery, pause, and awe

Fans descend through the liberation tunnel chamber, walk and pause through a field of discoveries, and in temple-like fashion, finally arrive at the space of celebration

The minimalist aspect of the store spotlights the product

Light, reflective surfaces and glass arches to create pockets of discovery. Product is displayed and supported by subtle metal fasteners, the shoes seem to float on the raw walls of brick and concrete. Glass and mirror sculptures present the merchandise from unprecedented angles and modify their traditional perceptions
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