Tastemakers

With Swisher’s original, adjacent, and sibling brands, it’s easy to get lost in translation. We felt it was essential to map out the brand family to better understand each sector. By doing this, we were able to visually understand the hierarchy of each brand and its products.

I felt the use of monochromatic colors helped visually differentiate the original, adjacent, and sibling brands of Swisher. By introducing the primary colors used on Swisher’s website, we chose to marry edgy urban textures and muted versions of Swisher’s Red, Green, Blue, and Yellow. These monochromatic colors are used throughout the booth to funnel this saturated brand into visual focus.

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Role
Creative Production Director
For
Swisher
Type
Space | Experiential

production | design

Tastemakers
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