Flutur

Dua Lipa x Puma sought an activation adjacent to the Lollapalooza Music Festival, featuring her crossover brand, Flutur. In less than 30 days, we were tasked with creating an immersive pop-up experience store on Michigan Avenue in Chicago’s Magnificent Mile. Through custom fabrication, interior design, production, lighting, and effects, we brought her vision to life. The store was divided into various rooms, evoking different designs and emotions that invited the audience to listen, touch, and feel Dua’s music and products. By creating oversized custom fabrications, it further pushed the brand to share a moment with the audience while facilitating social media activations.

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Role
Creative Production Director
For
Dua Lipa x Puma
Type
Space | Experiential

production | design

Flutur
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